When a television critic writes a newspaper article in which she expresses exasperation that Once and Again,one of the finest written and acted shows on television,is likely to be cancelled unless it can attract more viewers,it is an example of _____ for the ABC television show.

Question

Quizplus · Accepted Answer

The article written by the television critic is an example of publicity, as it is not paid for by the show or its producers, but rather is a form of free promotion via the press. The other options (advertising, direct marketing, and personal selling) involve paid or targeted efforts to promote a product or service.

When a Television Critic Writes a Newspaper Article in Which