A new start-up needs to solidify their distribution channels for a new product.Considering they are in the growth stage of the product life cycle,which promotional element would they most likely use?

Question

Quizplus · Accepted Answer

In the growth stage of the product life cycle, the company needs to build a strong distribution network for their product. Personal selling is the most effective promotional element at this stage as it allows the company to build relationships with potential customers and persuade them to buy the product. Personal selling also helps in addressing customer queries and concerns, leading to better customer satisfaction and brand loyalty. Therefore, the new start-up should focus on personal selling to strengthen its distribution channels and promote its brand.

A New Start-Up Needs to Solidify Their Distribution Channels for a New