At which stage in the product life cycle are discounts and coupons offered to both consumers and intermediaries to maintain loyal buyers?

Question

Quizplus · Accepted Answer

Discounts and coupons are often used during the maturity stage of the product life cycle to maintain loyal customers as the market becomes saturated and competition increases. During this stage, companies focus on retaining their customer base rather than acquiring new customers, and incentives such as discounts and coupons can help to encourage repeat business. In the introduction stage, companies are focused on generating awareness and interest in the new product, while in the growth stage, they are focused on expanding their customer base and increasing market share. Incubation is not a recognized stage in the product life cycle.

At Which Stage in the Product Life Cycle Are Discounts