A Push Strategy Is When

A push strategy is when:

A) a manufacturer blitzes its wholesalers, retailers, and ultimate consumers with the use of nationwide promotional and advertising campaigns.
B) a manufacturer forces a retailer to promote its product by placing national ads in local newspapers.
C) a manufacturer directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask their retailer for the product.
D) a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product.