When Coca-Cola sends their sales reps to speak with the owners of a 7-Eleven and Mac's Milk,they are using which channel strategy?

Question

Quizplus · Accepted Answer

Push strategy involves pushing the product through the distribution channel by using sales force, promotions, and other communication tactics. In this case, Coca-Cola is sending their sales reps to convince the store owners to stock their products, which is an example of push strategy.

When Coca-Cola Sends Their Sales Reps to Speak with the Owners