Figure: 16-4
-In Figure 18-3,the line element of the promotion mix that is least important in the purchase stage of the buying decision,is labelled 'D.' This refers to:

Question

Figure: 16-4 
-In Figure 18-3,the line element of the promotion mix that is least important in the purchase stage of the buying decision,is labelled 'D.' This refers to:

Quizplus · Accepted Answer

Advertising is generally considered less important in the purchase stage of the buying decision because it is more effective in creating awareness and interest rather than directly influencing the final purchase decision.

Figure: 16-4 -In Figure 18-3,the Line Element of the Promotion Mix That