An advertisement for Stanley brand hammers features a headline,which proclaims,"In a durability test,the competitor's hammer lasted 60 seconds.If you happen to need one for longer than that,buy a Stanley hammer." The advertisement is an element of the promotional mix which is directed towards the ultimate consumer,not towards retailers or wholesalers.This is an example of a _____ strategy.

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This advertisement is aimed at the ultimate consumer, encouraging them to purchase a Stanley hammer by highlighting its durability compared to a competitor's hammer. This is an example of a pull strategy, which aims to create consumer demand for a product and pull it through the distribution channel.

An Advertisement for Stanley Brand Hammers Features a Headline,which Proclaims,"In