Figure: 16-4
-In Figure 16-4,the element of the promotion mix that is highest in importance in the purchase stage of the buying decision,is labelled 'B.' This refers to:

Question

Figure: 16-4 
-In Figure 16-4,the element of the promotion mix that is highest in importance in the purchase stage of the buying decision,is labelled 'B.' This refers to:

Quizplus · Accepted Answer

The element labelled 'B' in Figure 16-4 refers to sales promotion, which offers incentives to customers in order to encourage them to complete the purchase. This is the promotion mix element that is highest in importance during the purchase stage of the buying decision, as it directly influences the customer's decision to make a purchase. Advertising, public relations, and communication are also important elements of the promotion mix, but they are typically more focused on building awareness and interest in a product or brand, rather than directly driving purchase behavior.

Figure: 16-4 -In Figure 16-4,the Element of the Promotion Mix That Is