Which promotional element would you most likely use during the growth stage of the product life cycle to solidify channels of distribution?

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, the focus is on building consumer demand and increasing sales volume. Personal selling can be effective in solidifying channels of distribution by establishing relationships with channel partners and communicating the benefits of carrying the product. This can lead to increased shelf space and better positioning in stores, ultimately boosting sales. Advertising and sales promotion may also be useful during this stage, but they generally focus more on generating consumer demand rather than strengthening distribution channels. Publicity is not typically used to solidify channels of distribution.

Which Promotional Element Would You Most Likely Use During the Growth