Like many consumer products manufacturers,Frito-Lay gives its resellers discounts to encourage them to carry and promote its products.When doing so,Frito-Lay uses a(n)_____ strategy.

Question

Quizplus · Accepted Answer

Frito-Lay is utilizing a push strategy by providing discounts to resellers to encourage them to carry and promote their products. This strategy focuses on pushing the products to the resellers in order to get them to stock and sell them to consumers.

Like Many Consumer Products Manufacturers,Frito-Lay Gives Its Resellers Discounts to Encourage