Tim Horton's sells its 'Child Smile' cookies and tells customers that all the profits from the sale of these cookies will go to underprivileged kids,Tim Horton's is engaged in:

Question

Quizplus · Accepted Answer

Tim Horton's is engaged in cause marketing, as it is promoting its 'Child Smile' cookies to customers with the promise that the profits from the sale of these cookies will go to underprivileged children. Cause marketing aims to benefit both the business and a social cause or non-profit organization.

Tim Horton's Sells Its 'Child Smile' Cookies and Tells Customers