Rather than making outright donations,Proctor & Gamble raising funds for the Special Olympics through consumers' purchasing of selected P&G products and MasterCard International linking use of its card to fundraising for institutions working in the area of cancer,heart disease,child abuse and various other health and social programs are examples of:

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These are examples of cause marketing, which involves a partnership between a for-profit company and a non-profit organization to raise funds and awareness for a social or environmental cause. In this case, P&G and MasterCard are using their marketing platforms to encourage consumers to support these causes through their purchases or card usage.

Rather Than Making Outright Donations,Proctor & Gamble Raising Funds for the Special