Although research shows consumers are sensitive to ecological issues,they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because of all of the following except:

Question

Quizplus · Accepted Answer

The statement says that consumers may NOT be willing to purchase a product solely based on its environmental claims because they possess the knowledge to make informed decisions. Thus, this is not a reason why consumers may not be willing to purchase a product on its environmental claims.

Although Research Shows Consumers Are Sensitive to Ecological Issues,they May