Which of the following is the main reason that sales force evaluation is performed?
A)So that a salesperson can be allocated new objectives
B)So that a salesperson's rewards can be determined
C)So that a salesperson's strengths and weaknesses can be identified
D)So that a salesperson's successes can be praised

Question

Quizplus · Accepted Answer

The main reason that sales force evaluation is performed is to identify a salesperson's strengths and weaknesses. This information can then be used to provide appropriate training and support, allocate new objectives, and determine appropriate rewards. While successes should be recognized and praised, this is not the main reason for sales force evaluation.

Which of the Following Is the Main Reason That Sales