The effectiveness of _______ relies heavily on the quality of the list being used. Poor lists can contribute to the growing negative perception of 'junk mail'.
A)sales management
B)direct response advertising
C)direct mail
D)buzz marketing

Question

Quizplus · Accepted Answer

Direct mail relies heavily on having a good quality list of recipients to avoid being perceived as junk mail. Poor lists can lead to a negative perception and lower response rates.

The Effectiveness of _______ Relies Heavily on the Quality of the List