The distribution of products, information and promotional benefits to target consumers through interactive communication in a way that allows response to be measured is called which of the following?

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Direct marketing is the distribution of products, information and promotional benefits to target consumers through interactive communication in a way that allows response to be measured. Interactive marketing refers to personalized and two-way communication between the brand and customers. Channel management involves managing distribution channels to ensure efficient delivery of products to customers. Distribution management involves managing the physical movement of goods from production to consumers.

The Distribution of Products, Information and Promotional Benefits to Target