For mass markets that are geographically dispersed, which of the following promotional methods would be the most suitable?

Question

Quizplus · Accepted Answer

Direct marketing would be the most suitable promotional method for mass markets that are geographically dispersed. This is because direct marketing allows companies to reach a large audience through targeted advertising methods such as email, social media, and direct mail campaigns, regardless of their physical location. Personal selling may not be effective because it is time-consuming and expensive to send sales representatives to every location, while publicity and category management may not reach the entire target audience.

For Mass Markets That Are Geographically Dispersed, Which of the Following