Which of the following is a characteristic associated with sales promotion?

Question

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Sales promotion is generally designed to create a short-term impact or boost in sales. Any effects generated by sales promotion techniques are typically not long-lasting or sustainable. Choice A is incorrect, as sales promotion messages typically come directly from the company or brand, rather than a third party. Choice B is incorrect, as sales promotion generally focuses on broad-based, mass communication rather than personalized communication. Choice D is incorrect, because while incentives may stimulate immediate sales, they typically do not lead to long-term increases.

Which of the Following Is a Characteristic Associated with Sales