Which of the following is a major consideration for the choice of promotional mix?

Question

Quizplus · Accepted Answer

Resource availability and the cost of promotional tools is a major consideration when choosing the promotional mix. A company must consider what promotional tactics are feasible within their budget and resources available. Product portfolio planning, product placement, and pricing strategy are also important considerations for overall marketing strategy, but they do not directly determine the promotional mix.

Which of the Following Is a Major Consideration for the Choice