The Awareness, Trial, Reinforcement (ATR) Model Sees a Key Role

The awareness, trial, reinforcement (ATR) model sees a key role of advertising as which of the following?

A) Sees a key role of advertising as being to defend brands by reinforcing beliefs to retain existing customers
B) Sees a key role of advertising as being to maximize the awareness of a brand to ensure that it is in consumers' evoked set of brands
C) Sees a key role of advertising as being to maximize the image of a brand so that its promotional strategy is in align to its chosen positioning strategy
D) Sees a key role of advertising as being to support personal selling and sales promotions in order to convert trial consumers into loyal customers