An organization which specializes in the creation of ads is a:
A) creative boutique
B) media buying service
C) full service agency
D) cyber agency
E) strategic agency
Correct Answer:
Verified
Q5: Which of the following is NOT one
Q6: Thanks to the Internet,new channels of advertising
Q7: A coupon placed under the windshield wiper
Q8: In recent years,the advertising agency:
A)was dominated (in
Q9: The first medium allowing for truly national
Q11: An advertisement encouraging families to "take the
Q12: The social and media environment for advertisers
Q13: When the ad industry evaluates media,a medium's
Q14: _ occurs when companies create messages that
Q15: Retail advertisers are also called _ advertisers.
A)national
B)vendor
C)franchise
D)local
E)consumer
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