An advertisement encouraging families to "take the kids bowling more often" (without saying exactly where to go bowling)is an example of ______________ advertising.

Question

Quizplus · Accepted Answer

The advertisement is not promoting a specific brand or location of bowling alleys, but instead, it is encouraging people to participate in the activity of bowling as a whole. This type of advertising is called primary demand advertising, which creates demand for the entire product category rather than a specific brand or product.

An Advertisement Encouraging Families to "Take the Kids Bowling More