When compared to consumer advertising,business-to-business advertising
A) has a narrower,less diverse target audience
B) presents much more technical information
C) generally relies on rationality more than emotional appeals
D) all of these
E) none of these
Correct Answer:
Verified
Q15: Retail advertisers are also called _ advertisers.
A)national
B)vendor
C)franchise
D)local
E)consumer
Q16: Which of these phases of an advertising
Q17: Identifying the target audience is one goal
Q18: Positioning is most commonly considered during the
Q19: The media mix for business-to-business advertising:
A)differs from
Q21: Print ads use thumbnail sketches and rough
Q22: Advertisements for restaurant supplies are business-to-business ads,while
Q23: Tropicana orange juice is an example of
Q24: The account services department of an ad
Q25: Advertisers are developing electronic billboards and other
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