In cases where there are a large number of prospects for a product dispersed over a large geographical area,a salesperson should consider using which of the following approaches?

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Direct-mail prospecting is the best choice in cases where there are a large number of prospects dispersed over a large geographical area. It allows the salesperson to communicate with a large number of potential customers at once, without the need to physically travel to each location. It is also a cost-effective method of prospecting, as it eliminates the need for expensive travel and allows the salesperson to focus their time and resources on the prospects that are most likely to become customers. The other methods listed may also be effective in certain situations, but direct-mail prospecting is the most practical and efficient approach in this specific scenario.

In Cases Where There Are a Large Number of Prospects