For a sports property,marketing service quality is defined as a(n)
A) comparison of on-field performance with what the customer expects
B) comparison of consumers' expectations of what a marketer should deliver with actual performance
C) evaluation of the facility and its amenities
D) comparison of consumers' experiences with what was communicated to them through marketing
Correct Answer:
Verified
Q29: Guarantees are a common marketing tactic to
Q30: As part of managing the _ component
Q31: Sports properties can use the following to
Q32: For sports properties,the key element for bringing
Q33: Service quality factors include the following except
A)reliability
B)empathy
C)intangibility
D)promptness
Q35: Some of the intangible elements of a
Q36: Research has consistently found that _ is
Q37: Mariah found that the speed of service
Q38: As part of managing the _ component
Q39: The service quality factor of _ refers
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