Research has consistently found that ________ is the most influential factor in determining consumers' perceptions of service quality.

Question

Quizplus · Accepted Answer

Research has consistently found that customers consider reliability as the most important factor in determining their perception of service quality. Reliable service creates trust and confidence and leads to positive customer experiences. Customers expect the service provider to deliver on their promises consistently, and failure to do so decreases their perception of service quality. Therefore, it is important for service providers to focus on establishing reliability in all aspects of their service delivery.

Research Has Consistently Found That ________ Is the Most Influential