The service quality factor of ________ refers to consumers' perceptions about the knowledge and capability of a service provider.

Name: The service quality factor of ________ refers to consumers' perceptions about the knowledge and capability of a service provider.
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Question

Quizplus · Accepted Answer

Assurance refers to the consumers' perceptions of the service provider's ability to inspire trust and confidence. Therefore, it encompasses perceptions of the service provider's knowledge, expertise, and capability.

The Service Quality Factor of ________ Refers to Consumers' Perceptions