When salespeople use price as their go-to tool for negotiation,they may inadvertently:

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When salespeople use price as their primary bargaining chip, it implies that there is little else of value to offer. This can devalue the product in the customer's eyes, making it appear as just a commodity that can be easily replaced by a cheaper alternative. Effective negotiators avoid using price as a negotiation tool.Because companies spend millions on advertising and product development to create value,when salespeople give in to price negotiations too quickly,it decreases the value of the product.

When Salespeople Use Price as Their Go-To Tool for Negotiation,they