Knowing the industry requires active research by the salesperson.Which of the following is not a way to learn about the industry when conducting a needs assessment?

Question

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Memorizing a product's pricing and billing procedures is not a way to learn about the industry when conducting a needs assessment. It may be important for the salesperson to know the pricing and billing procedures of their own company, but it does not provide insight into the industry as a whole. The other choices (A, B, C, and D) all involve active research of industry trends, news, and regulations. Memorizing pricing and billing procedures is part of knowing the product or service.Attending industry and trade association meetings,reading articles published in industry and trade journals,keeping track of legislation and regulation that affect the industry,and being aware of product alternatives are all part of knowing the industry.

Knowing the Industry Requires Active Research by the Salesperson