Question 1

Golden Rings High School is facing a crisis as students are leaving the school due to a lack of qualified and experienced teachers.The management of the school has realized that there have been lapses while recruiting teachers.The school identifies students,teachers,and parents as the stakeholders in the issue and wants to take them into confidence for solving the issue.Which of the following is most likely to be the management's next step to solve the issue?

Accepted Answer

The management's next step should be to brainstorm and evaluate alternatives for recruitment of qualified and experienced teachers. This would involve discussing and considering various strategies such as increasing the budget for hiring teachers, improving the recruitment process, and implementing teacher training programs to improve the quality of teachers in the school. This step would involve input from all stakeholders, including students, teachers, and parents, to ensure that the chosen alternative addresses their concerns and needs. Options A, B, D, and E do not directly address the issue of recruiting qualified and experienced teachers, and are therefore not the best choices for the management's next step.

Question 2

While segmenting a market,the marketer of a tobacco and alcoholic beverages company should always ask the ethical question of whether the firm:

Accepted Answer

The answer of While segmenting a market,the marketer of a...

Question 3

Which of the following is true of corporate social responsibility?

Accepted Answer

This is true because a firm may have a strong reputation for being socially responsible, while still engaging in unethical actions. Corporate social responsibility does not necessarily equate to ethical behavior in all situations.

Question 4

A firm addresses the issue of being prepared to support the development of an ethical climate during the phase of:

Accepted Answer

Addressing the issue of an ethical climate involves planning and preparation before implementation. Therefore, the phase of planning is the most appropriate time to address this issue.

Question 5

When competitors prompt a company to undertake corporate social responsibility initiatives,the company is subjected to the influence of:

Accepted Answer

When competitors prompt a company to undertake corporate social responsibility (CSR) initiatives, it is primarily due to the influence of the marketplace. Competitors' actions can shape market expectations and standards, leading companies to adopt CSR practices to remain competitive and appealing to consumers and investors.

Question 6

SwiftWheels Inc.,a manufacturer of automobiles,is facing an ethical dilemma.It must decide between buying out a competing firm and maintaining one of its factories.The stakeholders have raised their concerns and all parties relevant to the decision-making process have engaged in a brainstorming session.After considering the various alternatives,the management has decided to buy out the competing firm.If the management is unsure about the action,it will most likely consider:

Accepted Answer

If the management is unsure about the action they have decided to take, they should review and refine the alternatives they have considered. This will help them make a more informed and confident decision.

Question 7

An audit conducted at Jason University revealed wasteful spending of $8,590 on hotel rents,banquets,and dining at luxury hotels.Following this,the university president was fired and fewer government contributions were made to many of the school's funds.Staff members who were disturbed by this crisis chose to leave the university.This example illustrates:

Accepted Answer

The answer of An audit conducted at Jason University revealed...

Question 8

When a firm decides to integrate ethical decision making into its strategic planning process,which of the following questions would most likely be asked at the planning phase?

Accepted Answer

During the planning phase, a firm would likely ask whether ethical commitments should be included in its mission statement or overall goals. It's a critical cornerstone of integrating ethics into strategic planning. Answer A may be asked during the evaluation phase, answer C may be asked during the marketing phase, and answer D may be asked during the implementation phase. Answer E may be asked during the market research phase.

Question 9

Charles's company,which is facing an ethical issue,has identified the stakeholders,listened to their concerns,and gathered available data to deal with the issue.Which of the following is the next step to be undertaken by the company?

Accepted Answer

After identifying stakeholders, listening to their concerns, and gathering data, the next step is to brainstorm and evaluate alternatives to address the ethical issue effectively. This involves considering various options and their potential impacts before making a decision.

Question 10

When a firm decides to integrate ethical decision making into its strategic planning process,which of the following questions would most likely be asked at the implementation phase?

Accepted Answer

The answer of When a firm decides to integrate ethical...

Question 11

By including ethical statements in a firm's mission statement,marketers have the opportunity to introduce ethics during the stage of:

Accepted Answer

Ethical statements in a firm's mission statement are included during the planning stage, as it is articulated in the initial planning and development of the firm's overall goals and objectives.

Question 12

Locating production facilities in foreign countries to take advantage of low-cost labour is most likely to raise the ethical question of whether a firm:

Accepted Answer

By locating production facilities in foreign countries to take advantage of low-cost labour, a firm raises the ethical question of whether it is responsible for ensuring that its workers are treated fairly and paid a living wage. This is a significant ethical consideration, as it may conflict with the firm's desire to minimize costs and maximize profits. As such, the firm must consider the implications of its decisions on not only its stakeholders, but also on the broader social and economic environment.

Question 13

Trends,a marketing research firm,conducts a survey without telling the respondents about the real purpose of the survey.Trends has failed in:

Accepted Answer

Trends has failed to identify ethical concerns in conducting a survey without informing the respondents about the real purpose. This may result in respondents feeling misled or deceived, leading to their mistrust in future research studies. It is important to obtain informed consent from respondents before conducting research to ensure ethical standards are met.

Question 14

In the context of strategic planning process,charges that firms use sweatshop labour to produce their products arise due to lapses during the phase of:

Accepted Answer

The use of sweatshop labour is unethical and can result from a failure to properly implement ethical standards during the production process. It is the responsibility of the firm to ensure that their suppliers adhere to ethical labour practices, and this failure during implementation can result in charges of utilizing sweatshop labour.

Question 15

DrinkUp Beverages Inc.was forced to withdraw the promotion of its alcoholic beverages after it was criticized for advertising the products to children younger than 18 years old.In this scenario,DrinkUp's ethical error was the failure to consider whether it:

Accepted Answer

DrinkUp's ethical error was targeting the inappropriate market segment, i.e. advertising alcoholic beverages to children younger than 18 years old. Ethical marketing practices require companies to consider and abide by the legal and ethical standards of advertising to the appropriate market segment.

Question 16

In relation to strategic planning process,the question whether a firm can serve a market ethically switches to whether the firm should indulge in particular marketing practices during the phase of:

Accepted Answer

The question of whether a firm should indulge in particular marketing practices that align with ethical considerations arises during the implementation phase of the strategic planning process. At this stage, the firm is putting the plan into action, and it is crucial to evaluate whether the proposed practices conform to ethical standards. This helps the company avoid potential ethical dilemmas that may arise later on. While ethical considerations are undoubtedly relevant to all phases of the strategic planning process, it is during the implementation phase where the rubber meets the road, and a firm's commitment to ethical behavior will be put to the test.

Question 17

PureIn Inc.,a manufacturer of bottled water,depends extensively on groundwater sources for its operations.The management of the company decides to take up groundwater replenishment programs and to assist communities in developing efficient ways to recycle water.Following PureIn's initiative,several firms take up similar programs leading to an increased awareness about the subject.This scenario is an example of how corporate social responsibility is subjected to the influence of:

Accepted Answer

The answer of PureIn Inc.,a manufacturer of bottled water,depends extensively...

Question 18

In the context of strategic planning,the ethical impacts of resource allocations need to be carefully evaluated during the phase of:

Accepted Answer

The answer of In the context of strategic planning,the ethical...

Question 19

During which phase of the strategic marketing plan would a firm address the issue of location of its production in another country?

Accepted Answer

The answer of During which phase of the strategic marketing...

Question 20

Leonard,who has just purchased a high-end cigar distributorship,wishes to increase his firm's visibility in the local markets.Leonard,however,is aware of the existing regulations and socially acceptable practices with regard to the promotion of tobacco products.Following the framework for ethical decision making,Leonard's first step will be:

Accepted Answer

The answer of Leonard,who has just purchased a high-end cigar...

Quiz 18: Advertising, Public Relations, and Sales Promotions