Trusting and ethical long-term relations with customers may take years to develop.A single ethical lapse,or even the appearance of unethical behavior,will most likely:

Question

Quizplus · Accepted Answer

Trust and ethics are the foundation of any long-term relationship with customers. If a salesperson commits an ethical lapse or even appears to do so, the relationship will most likely deteriorate, and it may suffer irreparable harm. Customers are more likely to react negatively to unethical behavior than to forgive it if the product, price, and delivery are executed well. It takes a long time to build a relationship based on trust, but it can be destroyed very quickly.

Trusting and Ethical Long-Term Relations with Customers May Take Years