To stimulate interest and persuade consumers to further investigate a firm's product or service,marketing communications include:

Question

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Marketing communications aim to persuade consumers to further investigate a firm's product or service. To achieve this, they need to provide information about attributes that are of particular interest to the target audience. Consumers are more likely to be interested in a product if they know it will meet their specific needs or desires. Therefore, marketing communication should highlight the unique features and benefits of the product or service that appeal to the target audience.

To Stimulate Interest and Persuade Consumers to Further Investigate a Firm's