In marketing terms,the trade of things of value between the buyer and the seller so that each is better off as a result is referred to as
A) a marketing exchange.
B) value cocreation.
C) the marketing mix.
D) a value transaction.
E) relational marketing.

Question

Quizplus · Accepted Answer

The definition given in the question perfectly matches the concept of a marketing exchange, which involves the transfer of goods or services between a buyer and seller in which each party benefits.

In Marketing Terms,the Trade of Things of Value Between the Buyer