Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of
A) C2C marketing.
B) customer relationship management.
C) a transactional marketing orientation.
D) supply chain management.
E) typical production-oriented era marketing practices.

Question

Quizplus · Accepted Answer

Franco's use of a database software system to remind him when his customers should reorder his industrial cleaning products is an example of customer relationship management (CRM). CRM is a strategy that focuses on developing and maintaining strong relationships with customers by using data and technology to understand their needs and preferences, and then tailoring marketing and sales efforts accordingly. Franco's use of the system to contact customers when they are most likely to be in the buying mode demonstrates the customer-centric approach of CRM.

Franco Uses a Database Software System to Remind Him When