What is the name of the process in which customers collaborate in product design,often providing additional value to the firm's customers?
A) value cocreation
B) product positioning
C) B2C marketing
D) supply chain management
E) value-based marketing

Question

Quizplus · Accepted Answer

The process described is called value co-creation, where customers and businesses collaborate to create additional value for customers. This process can lead to more successful products and higher customer satisfaction. Choices B, C, D, and E may be related to marketing or business processes but do not specifically refer to this concept.

What Is the Name of the Process in Which Customers