As noted in your text,a comprehensive analysis of more than 35,000 B2B sales calls found that successful meetings were the result of

Question

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The analysis found that successful meetings were the result of the salesperson prompting the buyer to do most of the talking by asking questions. This allows the salesperson to better understand the buyer's needs and tailor their pitch accordingly. Meeting with more than one buyer or conducting the meeting over a meal may be beneficial, but they were not found to be the key factors in a successful sales call. The salesperson taking charge of the meeting by doing most of the talking or giving a lengthy sales pitch may actually turn off the buyer and harm the chances of a successful sale.

As Noted in Your Text,a Comprehensive Analysis of More Than