A concept which is designed to combine two or more media of marketing communication to work together as a unified force can be described as:
A) Telequalifying
B) Internet marketing
C) Direct marketing
D) Telecommunication
E) Integrated marketing communication

Question

Quizplus · Accepted Answer

The concept described is known as integrated marketing communication (IMC). IMC involves coordinating and combining various forms of marketing communication, such as advertising, public relations, sales promotion, and personal selling, to create a consistent and unified message to the target audience. IMC helps to ensure that all messages and touchpoints with the customer are aligned and work together to achieve the marketing objectives.

A Concept Which Is Designed to Combine Two or More