The mail and the telephone:
A) Were invented to allow one person to communicate with a specific other person
B) Can be engaged to achieve particular communication objectives across a very narrow spectrum
C) Are used only as a secondary media by direct marketing
D) Are used only for establishing outbound contact
E) Are not useful for prospecting, lead development and qualification

Question

Quizplus · Accepted Answer

The mail and the telephone were invented to allow one person to communicate with a specific other person. These modes of communication have been used throughout history for this purpose.

Answer: B
 The mail and the telephone can be engaged to achieve particular communication objectives across a very narrow spectrum. For example, a mail marketing campaign may be designed to generate leads for a specific product or service, while a telephone campaign may be used to follow up on those leads and convert them into sales.

Answer: E
 This statement is incorrect. The mail and the telephone can be very useful for prospecting, lead development, and qualification. Direct mail campaigns can be targeted to specific demographics, while phone campaigns can help businesses connect with potential customers and gather information about their needs and preferences.

The Mail and the Telephone