Target decides to advertise disposable diapers and display the diapers in store next to "baby food" and "baby wipes".The decision to merchandise these products together may have been the outcome of a:
A) RFM analysis
B) Segmentation analysis
C) Market basket analysis
D) All of these
E) None of these

Question

Quizplus · Accepted Answer

The decision to merchandise disposable diapers with baby food and baby wipes suggests a market basket analysis was conducted. This type of analysis involves identifying products that are frequently purchased together, and grouping them together in-store to increase sales. RFM analysis and segmentation analysis are less likely to have led to this specific merchandising decision.

Target Decides to Advertise Disposable Diapers and Display the Diapers