From the retailer's perspective,frequent shopper programs offer the following benefits:
A) customers provide demographic information when they sign up for the program
B) customers are motivated by the rewards offered to increase the number of visits to the retailer
C) customers are motivated to identify themselves at each transaction
D) customers are motivated to increase the amount purchased on each visit
E) All of these

Question

Quizplus · Accepted Answer

All of these benefits are offered to the retailer through frequent shopper programs. Customers provide demographic information when they sign up for the program, are motivated by the rewards offered, are motivated to identify themselves at each transaction, and are motivated to increase the amount purchased on each visit.

From the Retailer's Perspective,frequent Shopper Programs Offer the Following Benefits