A retailer would be reducing the ______________ gap if it reduced the difference between customer expectations and its perception of customer expectations.
A) communication
B) standards
C) performance
D) knowledge
E) research

Question

Quizplus · Accepted Answer

The knowledge gap refers to the difference between customer expectations and the retailer's perception of those expectations. Reducing this gap involves better understanding customer needs and expectations.

A Retailer Would Be Reducing the ______________ Gap If It