An electronic retailer surveys past customers and asks them what kind of information they needed before making a purchase.It is trying to bridge the ____________ gap by using customer research.
A) communication
B) knowledge
C) performance
D) standards
E) research

Question

Quizplus · Accepted Answer

Customer research helps businesses understand the knowledge gap between what customers know and what they need to know to make a purchase.

An Electronic Retailer Surveys Past Customers and Asks Them What