
Direct advertising is delivered to individuals' homes or workplaces typically via postal mail in the form of print materials or in a digital/electronic form such as DVDs and CD-ROMs.
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Q1: An up-to-date database provides firms with a
Q5: Direct advertising enables the advertiser to convey
Q7: Direct advertising is delivered either to homes
Q7: One reason for the growth of direct
Q8: Perhaps the major problem with direct mail
Q9: Successful direct mailing necessitates the availability of
Q11: Compared with other media,direct mail is much
Q15: Customer lifetime value refers to all product
Q17: On a cost per thousand basis,direct mail
Q20: Efficiency is a distinctive feature of direct
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