Direct advertising is delivered either to homes and workplaces or at a variety of public venues.
Correct Answer:
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Q1: An up-to-date database provides firms with a
Q4: Typical databases include customers' buyographic data,and other
Q5: Direct advertising enables the advertiser to convey
Q7: One reason for the growth of direct
Q8: Perhaps the major problem with direct mail
Q9: Successful direct mailing necessitates the availability of
Q10: Direct advertising is delivered to individuals' homes
Q13: Only B2B marketers have increased their usage
Q19: Direct-mail advertising refers to any advertising matter
Q20: Efficiency is a distinctive feature of direct
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