The three general categories of promotion objectives directed at influencing consumer behavior are generating trial purchases,encouraging repeat purchases,and reinforcing brand images.
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Q8: Whereas sales promotion makes consumers aware of
Q13: Promotion alone can create a successful product.
Q13: The overarching objective of consumer-oriented promotions is
Q14: Manufacturers use consumer-oriented sales promotions also to
Q14: Sampling should be used when a new
Q16: All promotion techniques provide consumers with rewards.
Q17: Brand managers are increasingly distributing samples online.
Q22: Advertising makes consumers aware of your brand
Q26: Which of the following is NOT a
Q40: More coupons are distributed in the United
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