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Procter & Gamble Uses Teams of Marketing, Sales, Advertising, Computer

Question 198

Multiple Choice

Procter & Gamble uses teams of marketing, sales, advertising, computer systems, and supply chain personnel to work with its major retailers, such as Wal-Mart, to identify ways to develop, promote, and deliver products.This type of sales approach is called __________.


A) team selling
B) adaptive selling
C) personal selling
D) formula selling
E) missionary selling

Correct Answer:

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