The practice of using team selling to focus on important customers so as to build mutually beneficial, long-term relationships is referred to as __________.

Question

Quizplus · Accepted Answer

The term "key account management" specifically refers to the practice of using a team approach to focus on important customers in order to build mutually beneficial, long-term relationships. Relationship marketing and selling, as well as customer account management, are broader concepts that encompass various strategies and techniques for building and maintaining relationships with customers, but they do not necessarily involve a team selling approach. Needs-satisfaction selling is a selling technique that focuses on identifying and meeting the customer's specific needs and desires.

The Practice of Using Team Selling to Focus on Important