The increasing importance of nurturing long-term and widespread relationships with customers has led many firms to adopt a selling approach that uses several professionals to make a sale and win a contract.This approach is referred to as cross-functional __________.

Question

Quizplus · Accepted Answer

The description of using multiple professionals to sell and win contracts aligns with the concept of team selling. Cross-functional refers to utilizing professionals from different areas of the company, such as sales, marketing, and customer service, to work together towards a common goal of maintaining a long-term relationship with the customer.

The Increasing Importance of Nurturing Long-Term and Widespread Relationships with Customers