Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a __________.
A) dealer
B) agent
C) retailer
D) wholesaler
E) distributor
Correct Answer:
Verified
Q2: An agent refers to
A)any intermediary with legal
Q3: A middleman refers to
A)a person or firm
Q13: Jaffar (Jeff)Tabrizi is the owner and president
Q14: A retailer refers to
A)an intermediary who sells
Q14: Jay stops at the shopping mall to
Q19: Callaway markets its products through on- and
Q20: Any intermediary between a manufacturer and end-user
Q21: The three basic functions intermediaries perform are
A)accommodating,logistical,and
Q23: Two students,Nick and Lee,were studying for an
Q24: In terms of distribution, when marketing channel
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