The stage of the new-product process that involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as
A)development.
B)market testing.
C)business analysis.
D)commercialization.
E)screening and evaluation.

Question

Quizplus · Accepted Answer

Market testing is the stage of the new-product process that involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. Development is the earlier stage of creating a new product, business analysis is where the product's profitability is assessed, commercialization is the final stage of introducing the product to the market and screening and evaluation is the initial screening process for new product ideas.

The Stage of the New-Product Process That Involves Exposing Actual